Fltplan go huge downloads2/1/2024 So I shared the documents with our client, through Google Drive, and indicated where I didn’t have a clear answer to some questions. Using these tools made it clear there were some unanswered questions on our project. And added minor tweaks to bring them up-to-date with my most current thinking (such as the big idea types taught in High-Velocity Copywriting).Īnd I’ve been using it with this junior copywriter. So I revamped and reworked a set of copywriting tools I’d created in the past. I’ve been using this thinking so long that I now do it automatically.Īnd for my projects, that works - mostly (although I’m going back to using these tools to improve by making the unconscious conscious once again).īut I needed a way to pass off this thinking - either the finished result of ME going through it, OR to give it to someone else as a tool they could use to get the functional equivalent of my thinking on their own. (I believe the minimum amount anyone has paid me up until this point to see this resource is $1,500.)Īt one point in the past I’d actually sat down and codified all my thinking on all of these research and preparation steps I consistently use to write control-beating copy for the best marketers in the biz. Yet it’s really this thinking that’s been my secret to success as a copywriter… I dug into my private vault of tools and resources I’ve only shared with a small handful of high-paying clients… YES, my sentence-by-sentence writing ability, perspective on structuring promos, and all that jazz is valuable. ![]()
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